McCollum birthed the song in 2014 when he was playing music at his brother's house. He came up with a couple of lines:What does that say about me
That I could love somebody like you
McCollum was thrilled with the lyric, so he posted a clip on Instagram of him singing the words. He came across the clip again four years later, shortly before a co-writing session with songwriter Randy Montana
. After changing the line to "What does that say about me. I could do you like I did," they developed the rest of the song by creating a character who beats himself up for the way he treated his girl. "Sometimes in other genres it's not that way where the guy's kind of down on himself," noted Montana to Billboard
. "And that's what I love so much about the song is that I feel like it's a real thing. It's a guy kind of being vulnerable, and that's why I love Parker and where he comes from writing-wise. He's cool with going there."