This song comes from a very angry place. Parkway Drive frontman Winston McCall explained to Rock Sound
"'Prey' is about what we are doing to ourselves in the sense of goals of what you do and be and look and say. I'm talking body image, wealth, fashion, and sex. Every single aspect of what we do and how we perpetuate it. You look at the standard in anything in our society and it's gone from this intellectual human being with a high moral standard to a person who will tell you to buy a product and who will replace any attribute you have with plastic.
It's also about how people are making themselves marketable. They will say the most hate filled stuff just for attention. And we buy into it and we self-medicate. We say we are depressed. We give ourselves eating disorders to try and look like this person. There is a mental health epidemic right now that we are continually feeding. We are all prey for this sorrow that we're creating."