Like 98% of the music industry, Parquet Courts don't like Donald Trump, and the band are also sickened by the death toll from guns. This song reflects their distaste about such matters, which a high proportion of the American population view as normal. Co-vocalist Andrew Savage explained to The Independent:
"It became very important for us to express where we stand and what we don't accept as being normal. That's kind of what the song 'Normalization' is about. In the '90s there was a ban on assault weapons that Bill Clinton signed. But it expired and wasn't re-signed by the second Bush, and the level of mass shootings has gone up and become more and more normal.
Combine that with the rhetoric that Trump is espousing about enemies, it is emboldening these angry people that otherwise wouldn't have acted, it emboldens their racism and sexism."