The video was one of the first directed by Nick Morris
, who soon after did the iconic video for Europe's "The Final Countdown
." In our interview with Morris, he explained: "Paul Young, I'd seen him loads of times as a student because he used to play all these club nights at universities and so on. I knew he was a really good live, sweaty, rock and roll guy, and I wanted to capture that. That's why we used the slow motion, that's why we used the backstage stuff."
Creating a video for a mid-tempo song that showcases the artist was not an easy task, but the slow motion, desaturated look with lots of candid shots worked very well. This style was copied by a number of other artists, notably Bon Jovi in their video for "Wanted Dead Or Alive