G I R L is a tribute to ladies - physically and emotionally. The Neptunes producer's only previous solo album, 2006's In My Mind, received generally mixed reviews and had a disappointing commercial performance. Williams told GQ magazine how he got a call from Daft Punk's label, Columbia in Spring 2013. "And they're like, Look, we know that you're not interested in doing another solo album," he recalled. "But we know that you're going to change your mind. Even if you're not ready now, we know you're going to change your mind. And since we know that, we'd like to get ahead of it and change your mind and tell you, 'Look, here's a deal. Go make whatever album you want to make.'"
Pharrell took some convincing, but once he'd signed, he already knew what the album would be. "I instantly knew that the name of the album was called G I R L," he said, "and the reason why is because women and girls, for the most part, have just been so loyal to me and supported me."