Anselmo told the story of the song to Artist Direct
: "It obviously started with the riff," he said. "I knew that I wanted dramatic words that could be somewhat of a social outlook statement on how the world is today. With everybody able to comment, their bravery with those comments, people with their iPhones, constant information, and the internet in general, it keeps everyone occupied whilst the real world goes on. There are some ugly changes out there. The mere fact that there are some forums for people to comment on. I think they're missing the biggest point. People can leave any comment they want, but it's not the same as revolution. It's not the same as true protest. A comment board is just as simple as a comment board is. It's there one day, and it's gone the next. The government aren't reading it. The powers-that-be don't give two fu--s. They just know you're sitting at home and what you're doing because there's your comment at 9:55am or whatever. It's pegged down almost to a science."