This is the title track of Professor Green's third album. The rapper came up with the record's name before his 2013 marriage to reality TV star Millie Mackintosh, which made him a fixture in the gossip columns. He told Digital Spy
: "I had the title a couple of years ago and it was just quite jovial. It was more tongue in cheek than with an actual meaning but it's become something of a self-fulfilling prophecy hasn't it?"
"There's been a lot happening in the public eye in the last two years," he continued. "It's weird because I've kind of been away but not at all, just musically, which I think I needed but is maybe a shame because I was trying to take a step back. Obviously with the marriage to Millie it was full steam ahead in all those weird gossip mags and stuff that I'd never really been in before so it was a transitional period not without event. I've come out of it alright though I think, not too damaged."