Rae Sremmurd is a Mississippi-bred hip-hop duo comprised of Swae Lee and Slim Jimmy. This is the opening track of their debut album, SremmLife, which is basically a freestyle. Swae Lee told Complex magazine: "Everything just be fun that we do. Everything just be fire. Having fun is lit. Lit like Bic, everything flames. It's really a freestyle. I just went in there one take. Jimmy just went in there one take."
Local producer Backpack supplied the beat. Swae Lee said: "I like the bass on this song. When [our] engineer played [the beat] I was like, 'What the f--k?' We had just did some songs, and he was like, 'I got some beats.' So we heard them with open ears, and they sounded good, and we said, 'Load it up.'"
The montage clip, filmed over the course of a few months, is a doc-style look at Slim Jimmy and Swae Lee's predilection for living it up. Justin Bieber, Mike WiLL Made It, 2 Chainz, Miley Cyrus and Jimmy Fallon are just some of the famous people who show up in the video.