The Rej3ctz are a rap-trio from Los Angeles comprising Pee W33, Mowii and Bounc3. Madonna fans may have come across Mowii before, as he has toured the world as a backup dancer for the Queen of Pop. The Rej3ctz have long been considered pioneers of the Jerk movement and this JHawk-produced tune from their 2010 mixtape The FUNKtion shares its title with the Cat Daddy dance craze.
Bounc3 shared with MTV News how the dance and song came about: "Our bro Rej3ct Sam he called us up Iike 'Man, I got this dance called the 'Cat Daddy,'" he said. "We ran with it, straight to [our producer] JHawk like 'We need a beat ASAP.' We sittin' there doing the Cat Daddy and he's making the beat around our dance. It happened so naturally we just knew it was gonna be a hit."
The #1 supporter of this dance movement is Chris Brown, and the three Rej3ctz members enlisted the R&B singer for their Alex Nazari directed video, which was shot on California's Venice Beach boardwalk.
"Cruise" climbed from 6-5 on the Hot 100 in its 34th week. In doing so it set a record for the slowest ascent to the Top 5 in the chart's history, which was beaten by Imagine Dragon's "Radioactive" 42-week clamber to #4 three weeks later.