This is the second single released from Rita Ora's debut album, ORA
, in the US. The record title represents more than just the singer's last name, as it also means "time" in her country of birth, Kosovo, and it took Ora a long time to get the LP completed. "The name of the album made sense because it's taken two and a half years to record," she told ASOS.com
. "I was frustrated. I'd be in the studio and get pi--ed off and walk out , like, 'Why can't I write anything?' But you have to swallow your frustration and keep going. I didn't force it that's why it took so long. If I didn't have anything to write about, I wouldn't write."