This song, along with the rest of the album was produced by Trevor Horn. The album title is a reference to "Video Killed The Radio Star
" by Horn's former band the Buggles "The title was Robbie's idea," Horn told The London Times
September 26, 2009. "For me, programmes like Britain's Got Talent
and The X-Factor
are a bit tired. You have someone like Susan Boyle - she shows up, she looks a bit manky, she sings OK and everyone goes bananas - but you can't have too many of them."