In this song, Santigold sings from the perspective of a pleasure-seeking narcissist more concerned with her selfie than her self-worth. It's a takedown of vanity culture, especially how it relates to celebrity; Santigold is actually very uncomfortable when attention is focused on her - she says that hearing her own songs in public is difficult for her.
Santigold released an interactive video for this song that uses the camera on the viewer's device to put him or her into the video. The video plays on the theme of the song, hitting on how we are fascinated by our own image.
A non-interactive version of the video was also created. This one features cameos by Jay Z, Olivia Wilde, Andy Samberg, Alexander Wang, Pharrell Williams and Yung Jake.
David Bowie's "Space Oddity" tells the story of an astronaut who cuts off communication and floats into space. The BBC used it extensively in their coverage of the 1969 moon landing - an odd choice considering the lyrics.