The song's music video was directed by Santigold along with Nabil and it sees the singer play a member of an idyllic 1950s American family in a pointed criticism of today's society. Watch out for cameo appearances from Wu-Tang Clan's GZA, Robert F. Kennedy's granddaughter Kick Kennedy and snowboarder Trevor Andrew.
Santigold explained the clip's concept to Digital Spy
. "It's about taking responsibility for the state of the world," she said, "and how we can't turn a blind eye because everything is falling apart. It's about the need to sit up and take responsibility for it."
She added: "The fish is toxic because of nuclear power, the milk has hormones and antibiotics in it because cows aren't designed to be milked that much. There's oil in the water because of the spillages and a drive-by shooting because there's insane amounts of violence going on in the world. We act like it's all normal and are completely desensitized to it."