The Bollywood-inspired video was directed by Anthony Mandler (Taylor Swift's "I Knew You Were Trouble
"). The raunchy clip finds Gomez confronting the four elements and making it almost impossible for someone to deny her request to "come and get it." "When I got the concept from Anthony, the director, it was perfect, because he did an earth, fire, wind water feel, and it was very, as he called it, 'earthy,'" Gomez told MTV News. "And I loved that, because I feel that's what the track represents, and I like that we applied it."
Gomez added that shooting the clip wasn't as easy as she had hoped, especially the fire scene. "It was hard because each setup, there were parts I absolutely loved about it, but when we did that fire thing, you would think I'd be hot, but I was freezing," she revealed. "I was so cold, I was shaking as I was doing my dance moves."