Though many doubted the song's commercial potential, it became Showtek's first UK hit. Sjoerd Janssen told Joonbug
after it began to get significant airplay: "We produced the track, and we finished it, and we were loving it. Especially the strong bass in the break—we were loving it. And everyone was like, 'Oh, that's so cool! But no one's gonna play it because it's too difficult.' I was like, 'F--k difficult, I'll do what I love and see what happens.'"
"Now it's being played on BBC 1 Radio like three times a day," he added. "Yesterday it was track of the day. And it was the most Googled song in England. So just follow your heart, follow your passion, f--k the rules. And if it's being picked up by the radio, you make it easier for the radio but for the rest, we stick to our own plan."