During this disco-tinged self-love song, Sigrid sings of learning to love herself. The Norwegian pop singer addresses a former lover during the verses, apologizing to him for breaking away from their relationship. She needed to be on her own before she could start accepting herself.
By the time we get to the chorus, Sigrid is full of confidence and has fallen in love with the person she sees in the mirror.
Sigrid wrote the song with the Norwegian songwriter Caroline Ailin and frequent Chainsmokers collaborator Emily Warren. Ailen and Warren also co-wrote Dua Lipa's hit songs "New Rules
" and "Don't Start Now
Danish producer Sly helmed the track. His other credits include Chainsmokers' "Side Effects
" and Dua Lipa's "We're Good
Sigrid released the upbeat bop on May 26, 2021 as her first new song since her March 2019 debut album Sucker Punch.
Sigrid performed the track live for the first time on the May 28, 2021 episode of Later… with Jools Holland.
Femke Huurdeman directed the video, which shows Sigrid in different vignettes showing the power of self-love. "We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together," the Norwegian songstress said. "And as I can't stand still whilst singing, there's a lot of dancing, running, driving – you can tell I had a great time on the shoot."