In an interview with WJTL FM, a Christian radio station in Lancaster, Pennsylvania, Cooper spoke about how the song is about hearing God amid all the noise: "There's so much information and so much noise out there, so many people tell you who to be and how to act and how to fit in. I've got a 10-year-old daughter, and she's already saying, 'Daddy, do I need to lose weight? Is it okay if I wear this, or does it make me look this way?' And she's a really great, naïve, innocent little girl, and girls are told so much who they have to be to fit in. Guys are told how they have to act to be tough. There's so much information out there, and 'American Noise' is about, number one, shutting all of that information out. Number two, it's about hearing the voice of God amongst all these other voices, which is difficult. And number three, it's about asking God how you can have a voice. How can I be a voice of the Lord, if you will, amongst all this other noise? Can I be the voice of truth and inspiration to other people in a dark world?"