The video was directed by Howard Greenhalgh, who also did Soundgarden's "Black Hole Sun
" and System of a Down's "Question!
" Sneaker Pimps lead singer Kelli Dayton dons a wig to portray a woman from the South in the Thelma & Louise
style. "It's an indictment of the American road movie and the power it has in glamorising problems and suggesting that everyone should be on a quest for self-discovery," Pimps keyboard player Liam Howe said.