The video features Snoop as a concerned observer of a society run by clowns. The clip's directors Jesse Wellens and James DeFina used clown imagery to make some points about American police brutality and the state of American politics.
Wellens explained that he first thought of the video concept after the shooting of Philando Castile
. "When I originally wrote the idea of the video, the video of [Castile] getting shot came out online and it was causing riots. We just kind of wanted to bring the clowns out, because it's clownery – it's ridiculous what's happening," he explained.
Speaking to Billboard
about the clip, Snoop said: "The whole world is clownin' around, and [Jesse Wellens'] concept is so right on point with the art direction and the reality, because if you really look at some of these mother---ers, they are clowns."