Irritation is the operative mode on this humorous electro number about the infuriating effects of modern technology. Russell Mael
explained to NME
"It's using the metaphor of the iPhone to covey the lack of communication that people have and the distractions of other things that are more important in their lives. So it's posing a fantasy scenario of if Adam and Eve had iPhones at that time, what their relationship might have been like, and Abraham Lincoln giving his Gettsyburg Address to people on their iPhones: 'Ahem! I have a very important thing to say but people aren't listening to me!"