Lyrically, this sounds like a love song, however it's actually about facing a blank page when writing a record. Sting explained to Mojo: "Finding subject matter is difficult because I'm comfortable. That's the snow imagery in 'I Can't Stop Thinking About You.' Snow is the blank page."
It really was so easy for Linda Ronstadt to score a hit with her Buddy Holly cover of "It's So Easy." She would sometimes change the lyric to: "It's so easy to have a hit, all you have to do is recycle it."