This song finds online celebrities getting it in the neck from Corey Taylor, as he feels they offer little artistic substance despite their fame. The Stone Sour frontman told Loudwire Nights host Toni Gonzalez:

"There are these people who are famous for nothing. I thought it wouldn't get any worse than reality television people, and then the social media celebrities came… There were whole Vine tours at one point and thousands of screaming girls, and I'm going, 'What the hell is this?'"

Taylor borrows the lines "Been a long time since I rock 'n' rolled" from Led Zeppelin's "Rock And Roll" and "It's only rock 'n' roll but I like it" from The Rolling Stones' song of the same name. Speaking to the Wall of Sound podcast, the Stone Sour frontman stated about his decision to interpolate lyrics from a couple of rock's most iconic tracks:

"It just fit. When I was working on the lyrics, I had the music going. And just for some reason, every time that part would come around, those two lines would kind of come to me in that order. And I was just, like, 'Man, that's perfect. That just fits too well. We're gonna nick those and see if that works.'

And we sent it to The Rolling Stones camp and we sent it to the Led Zeppelin camp and they were both into it - like super into it, really ecstatic. So I have to thank both of those camps for being so supportive of rock and just allowing us to kind of dip our toes into their little side of the stream."

"Cash Me Ousside Girl" Danielle Bregoli was a particular inspiration for the song. Corey Taylor told Billboard magazine: "I get such an ill feeling looking at that whole situation and the fact that she is such a reflection of the American culture right now. It's a reflection of everything - politically, traditionally, socially."