Most of the video takes place in a record store and inserts will.i.am, apl.de.ap, and Taboo into the old vinyl art of the rap legends that they were referencing. Erykah Badu pointed out that her video for 2007's "Honey
" has a similar concept in which the R&B singer found herself in the album covers for some classic R&B & Hip-Hop acts. She wrote on Twitter: "I think THE BLACK EYES PEAS borrowed my idea a Lil lol ...
I'm gone beat up Will I AM.
I wrote and directed this joint. Won best director @ VMA's.. So I understand, ..."