Vocalist Ryan Jarman explained the song's meaning to NME: "The lyrics are mainly about the fact that we found ourselves, against our wishes, as part of a scene we didn't feel a part of. It felt like a lot of bands we were associated with at the time had purely gone for the mainstream, Joe Public kind of thing."
The video features footage from a short UK tour that The Cribs undertook in early 2007.
The Four Tops' "I Can't Help Myself (Sugar Pie Honey Bunch)" was written by the Motown team of Lamont Dozier, Brian Holland and Eddie Holland. The phrase "Sugar pie, honey bunch" was something Dozier's grandfather used to say when he was a kid.