The Damned had been playing this live for months by the time they recorded it. When they went in the studio, it was cramped quarters with little time or budget. In just three days, they cranked out the entire album.
Instead of trying to enhance their sound with production flourishes and overdubs, they went for a live sound to capture their raw energy. Their producer, Nick Lowe, was the right man for the job. Nicknamed "Basher," he could git-r-done with no wasted time.
In a Songfacts interview with Damned frontman David Vanian
, he said: "Like everything at that point, it was a burst of pure energy and excitement. I think of all the albums, that first album - with 'Neat Neat Neat' and 'New Rose' - perfectly encapsulates what you would see when you came to see the band."