Here, Justin Hawkins sings about the quest for love in the wake of the band's success. "Everyone in the band continued to the writing of it," the Darkness vocalist told NME. "It started off with just a powerful riff, but the song itself is about my experience of being a human. You trudge along at a certain level of attractiveness, and then almost as soon as your record becomes successful, everybody likes you. Then you're like 'oh, do they like me because of who I am?' And the answer is 'yes', because 'I am, or I was, the singer in a successful band'."
"I wasn't that bloke that I used to be," he added. "My whole identity is wrapped up in this career."
The song was released as the lead single from Pinewood Smile. "Well, it's the first track on the album, and I don't think there's a single track that represents all of them, really," said Hawkins. "It wasn't chosen by the band, but by the people that represent the band as an ideal jumping off point. It's a foot in the door, a boot through the door – the back door ideally if that's what it takes. The thing is, you've got to get people's attention."
The video features The Darkness performing the song along the Cornish shoreline and participating in other suitably seaside-like japes. Introducing the clip, Justin Hawkins said:
"Dear People of the Internet. We have made this excellent video to distract you from the humdrum banality of existence. By looking at film of The Darkness preening and cavorting, you will be transported to an unattainable world of awesomeness. Furthermore, we recommend that you purchase our new record album, for which the above video serves as an amuse-bouche. Enjoy!"