Speaking about the filming process for the song's music video to Annie Mac on the August 17, 2015 episode of her BBC Radio 1 show, vocalist Alison Mosshart said, "It was the most fun ever, it really was… a once-in-a-lifetime experience. Beyond the wires was a crane that was, like, five stories above my head, pulling me through the air. It was like I was flying in movies. It was so awesome, I loved it."
The Dead Weather performed the song on The Late Show with Stephen Colbert on September 14, 2015. It was the band's first performance in nearly five years.