This euphoric New Order-sounding track was put together by keyboardist Tom Cowan and bassist Rhys Webb. "We very nearly left that song off the record," vocalist Faris Badwan admitted to The Sun. "We forgot about it. It's one of those amazing things that can happen in The Horrors."
"Rhys and Tom had put together a demo, I did a vocal and we put it away," he added. "It's ridiculous one of our strongest songs was nearly left off. But that's how we work. There's no planning. We are chaos. Disorganized chaos."
Director Max Weiland said of the striking yet strange music clip:
"This video is a comment on society's obsession with celebrity and the music industry's attempt to take advantage of that. A strange corporation harvests The Horrors for their real blood, sweat, tears and more, turning their bodily fluids into consumer products ready for the mass market."