The character in this song is the same one who haunts "Possum Kingdom
," the Toadies most popular song. "As I'm wont to do a lot of times, I make up a character and carry that through several songs," Lewis explained. "I finished out 'I Burn' and I thought, 'Suppose this guy does it and he's just screwed because now he's just smoke and where does he go from there?' So, he goes to Possum Kingdom and tries to find somebody to join him."