I Know

Album: Long Way Down (2013)
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  • This song finds Odell singing about the realization that something he loves is over. Like the other tracks on his Long Way Down album, it is autobiographical. He told Q magazine: "I want to write songs people can relate to. I want people to cry, or be in ecstasy. So it has to be real."
  • The video was filmed by Magnus Harder in Mörkö (the 'dark island') just south of Stockholm, Sweden. Harder explained: "We wanted to shoot a stripped down performance piece on Tom in some moody Scandinavian light. Its something very subdued and at the same time, a very powerful song, so putting Tom in this alluring environment makes sense (at least for me)."


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