The 'East' Morrison is singing about on this song is east Belfast (his home city). This song finds the singer disgruntled and fed up with the world. He explained the song's meaning to The Guardian: "When you've had a conspiracy against you, then you can't speak, because nothing that you say will be even taken on board. If the media wants to bring somebody down, which is what they were trying to do to me at the time, you can't fight that 'cos it's too big. So that's what that's about."