The third single from Waka Flocka Flame's second studio album, Triple F Life: Friends, Fans and Family, features fellow rappers Nicki Minaj, Tyga and Flo Rida. Early in Minaj's career she was managed by Debra Antney, who also happens to be Waka's mom. Minaj parted ways with Antney for Bad Boy CEO/rapper Diddy, hoping the latter would be more hands on for her career, but her departure left a sour taste. However, the fallout from that separation evidently didn't affect her relationship with the Atlanta spitter. "Waka Flocka is my brother," she told MTV News. "People know that I go way back with him and whatever he needs me to do, it gets done. He called me, he sent me a song, I said, 'It's nothing.' I was finishing up my album and I said, 'You know? I got you, it's nothing.'"
Tyga didn't hesitate to hop on the song when Waka reached out. "The verse, I was like, 'This is different,' so automatically, I wanted to do it 'cause I love doing stuff that's different," he told MTV News. "Coming from Waka, people are used to hearing more head-bussing, more crunk sh--, so when he sent me [the track], I wrote my verse like the next day and sent it back."
The music video was filmed on July 23, 2012 in Atlanta, Georgia. Its concept, according to Waka, "was a red, white and black color scheme, and a lot of art." He explained to MTV News. "I wanted to bring hip-hop videos back - choreographing and girls dancing in it. There's too [many] naked women dancing in videos scenes to me. I feel like I wanna put the art back into it. I feel like it's my job to put the art and the fun back into the music."
Rapper Gucci Mane makes a cameo appearance in the clip.