Mark Feehily of Westlife commented on this song in publicity materials: "We actually heard this song - it was one of the first songs that got played to us from the record company. It's written by Ryan Tedder, he's from OneRepublic, he's done like 'Bleeding Love
' for Leona Lewis, 'Halo
' for Beyoncé - amongst a lot of other songs - 'Apologize
', and he wrote it with AJ from the Backstreet Boys but we kind of went and took it, made it our own." He added: "I think this is one of the songs on the album you could be listening and go 'Wow is that Westlife, really?' you know, it's kind of quite American sound and I suppose vocally we sort of show a bit of versatility in it. You know, we kinda show a style or a sight of our voices that we haven't shown that much before. The production is a production you wouldn't have heard of us, you know, kind of effects on our voices, something we've wanted for a long time really. I think that we're very happy that this song is on the album, it's one of the songs that on first listen a lot of people like."