The song's music video sees Ellie Rowsell running through the woods and streets of Portland, Maine, while wearing a wedding dress. She explained the clip is "about a girl who's made a big decision," but didn't clarify further. Asked by NME
why a wedding was the best way of representing a "big decision", Rowsell replied:
"Mainly just because you know what the dress is – you know what it means when you see the dress, but you don't necessarily know the back story. You know there was gonna be a wedding, or there was one. You can build your own story around it. You've suggested something, but you haven't told them everything."
She added that it also "just looks nice, doesn't it?"