Brown penned the song with his usual songwriting partner Wyatt Durette. The frontman explained to AOL's The Boot how they came to write this song: "Wyatt was a bartender in a club that I used to play at all the time in Atlanta, Dixie Tavern. We were hanging out one night, and he was like, 'Well, I kind of write music and write some songs.' The first time we ever sat down to write some songs we wrote 'Whatever It Is
.' We knew we had something special. He had a piece called 'Chicken Fried' that he had written a long time ago. He sang it to me, and I thought it could be a really good song. We made a list of things that mattered to us and then things that are characteristic of the South. We put every one of those things on that list in the song."