The song plays in full on the 4th episode of the 5th season of the American drama series Yellowstone. It soundtracks a ranching scene where the characters drive their cattle to get branded.
It's not the first time Bryan's music has featured in the series. "Condemned," from his 2019 debut album DeAnn, played at the very end of season 3 episode 2, and another DeAnn track, "Flying or Crying," closed season 4, episode 5. DeAnn, which Bryan self-released in May 2020, was named after his late mother.