The song's comic book-themed lyric video finds the guys dressed as superheroes saving a red-haired girl. The clip ties into the anti-bullying effort the band launched in support of Ashton's sister after the 5SOS member tweeted, "Can't believe people pick on my sister at school, one day they will realise individuality is a beautiful thing, I love you Lauren, be tough." Fans took hold of the tweet and #5SOSFamLovesLauren immediately trended worldwide.
Director Sophia Ray told MTV News the lyric clip was inspired by the 5SOS fanbase. "We wanted her to signify all of their fans," she said, "all the people that they're serving through this anti-bullying campaign."