The song's comic book-themed lyric video finds the guys dressed as superheroes saving a red-haired girl. The clip ties into the anti-bullying effort the band launched in support of Ashton's sister after the 5SOS member tweeted, "Can't believe people pick on my sister at school, one day they will realise individuality is a beautiful thing, I love you Lauren, be tough." Fans took hold of the tweet and #5SOSFamLovesLauren immediately trended worldwide.
Director Sophia Ray told MTV News the lyric clip was inspired by the 5SOS fanbase. "We wanted her to signify all of their fans," she said, "all the people that they're serving through this anti-bullying campaign."
"Sloop John B" is a traditional West Indian folk song, and it was a huge hit for The Beach Boys in 1966. They tweaked the lyric, "This is the worst trip since I've been born" to "...I've ever been on" as a wink to acid culture.
The TV show Cheers was nearly canceled after its first season, but the theme song, "Where Everybody Knows Your Name," was very popular. To satisfy viewer demand, the theme was made into a full song and released as a single.