The song's comic book-themed lyric video finds the guys dressed as superheroes saving a red-haired girl. The clip ties into the anti-bullying effort the band launched in support of Ashton's sister after the 5SOS member tweeted, "Can't believe people pick on my sister at school, one day they will realise individuality is a beautiful thing, I love you Lauren, be tough." Fans took hold of the tweet and #5SOSFamLovesLauren immediately trended worldwide.
Director Sophia Ray told MTV News the lyric clip was inspired by the 5SOS fanbase. "We wanted her to signify all of their fans," she said, "all the people that they're serving through this anti-bullying campaign."
"Crank That (Soulja Boy)" was the most successful digital track of 2007 in the US with 2,909,000 downloads. On January 6, 2008 it became the first song ever to sell 3 million digital copies in the States.
Who writes a song about a name they found in a phone book? That's just one of the everyday things these guys find to sing about. Anything in their field of vision or general scope of knowledge is fair game. If you cross paths with them, so are you.
If counterpoint and polyrhythms are your thing, you might love these guys. Even by Progressive Rock standards, they were one of the most intricate bands of the '70s. Then their lead singer gave us Bon Jovi.