This street single features Snoop Dogg, whom 50 first hooked up with in 2003 on his "P.I.M.P" remix, and Young Jeezy, who the G-Unit frontman is collaborating with for the first time. "Jeezy, that was overdue. Me and Snoop had a relationship since '03," 50 Cent said to MTV News "Having him work on this project, it just fit. Perfect timing."
The Eif Rivera directed video also features Snoop Dogg and Jeezy as well as a Maybach Music Group chain. Some eyebrows were raised at a piece promoting Fif's rival rapper, Rick Ross. "It came from a jeweler. Jewelers, they made it. Yeah, we got it and ended up putting it in the video," he explained. "That's what rappers do: rappers put jewelry in videos. I thought it would be unexpected."
50 looked to "Let's Get It," a collaboration track between Diddy, G. Dep and Black Rob for inspiration for the video. The song served as a single for Puff's 2001 The Saga Continues... album. "When I played the song for Eif [Rivera] what I did was I took other music videos that had a similar vibe," 50 told MTV News .
He added that he wanted to emulate the cohesiveness of the stylish Bad Boy clip. "The video had three people that had a strong presence at the moment: Black Rob and then Puff and then G. Dep," he explained. "It was cool to see those three work together."