When I Die
by Alma

Album: Single release only (2019)
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Songfacts®:

  • Produced and written by Alma, Justin Tranter and Mike Sabath, "When I Die" was born from a conversation about the expectations fostered on the Finnish singer. She told NME: "We spend so much time worrying about things out of our control, we're always trying to be better, richer, more successful. We rarely appreciate the moments in front of us. Go to the party, blow your money (even if you have work tomorrow) you will survive!"
  • Regarding the inspiration behind the track, Alma said: "I've spent a lot of my life being told who to be, what to say or how to behave by the world. There's constant pressure on us all to fit in and my music is about exactly the opposite."

    She added: "I want my fans to feel like they can be whoever, say whatever and look however when they listen to my music. Here you are accepted no matter what."
  • Shot in her native Finland and directed by celebrated Finish director Miikka Lommi, the dramatic and apocalyptic video for "When I Die" depicts a gothic last supper scene and Alma digging her own grave.

    Alma said: "I wanted the video to look like our last party, what might the night look like if we knew this was it."

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