Singer Conrad Keely explained to Spin magazine that this track is about the demise of rock radio: "In the song I'm observing how rock music these days seems to be about role playing," said Keely. "It's all image-oriented. There are a lot of videos trying to sell the idea of this musician that's dressed up to look like the stereotypical rock star. It overrides the quality of the music. The music doesn't matter as much as the look."