Turner makes reference during the song to what he believes is a fictional cosmetic.I launch my fragrance called Integrity
I sell the fact that I can't be bought
During an interview with Pitchfork
, it was pointed out there actually is
a fragrance called Integrity now. Turner responded:
"Oh, s--t. I'm sure I checked when I wrote that, and it didn't exist yet. So I'm probably going to get in trouble then, huh? With something like that, I can't sit here and tell you I wanted to make some comment about integrity and my relationship to it, and then make a f---ing perfume out of it and write a smart-ass line like that. It's more like I see the shape of the letters of 'integrity' on the perfume bottle in my mind's eye - once you know what that font looks like, then it writes itself after that."