A$AP Ferg hooks up with Big Sean on this Always Strive and Prosper track where they ruminate about the price they pay for fame and fortune. Though the pair have achieved in life, they are both aware of the need to keep grinding otherwise they could still lose it all.
This is the third collaboration between A$AP Ferg and Big Sean. The pair first teamed up on the Ferg Forever track "Ja Rule." Then in 2015 the twosome assisted Meek Mill on the Philadelphia rapper's "B-Boy" cut.
The music video showcases Ferg living in the lap of luxury. However Ferg's girl, upset that the rapper is too busy to pay her any attention, ultimately betrays him. The clip was shot in Los Angeles and directed by Shomi Patwary, who has also filmed visuals for the likes of Diplo, The Weeknd and Beyoncé.