Benedict Cork discussed this song when he was a guest on the Songfacts Podcast
, saying: "It's all about social media and how we're living in a very strange time now, where on one hand, having all these devices which connect us to everyone around the world has been such a godsend throughout the pandemic - I've been having monthly Zoom calls with my family in Australia, and I've got family in America as well, and friends around the world - and it's been so amazing to have that and to be able to do that. If we were in lockdown 10 years ago, it would have been so different.
Yet at the same time, we've all been living our lives online, and I'd say that song came out of the dark side of social media and how it can become quite overwhelming. At times it feels like everybody is sort of famous in their own lives and they're curating their own TV shows every day with photos and videos all filtered and carefully selected to paint this idea of what we all are. I do it as well and I'm really trying not to these days more and more because I want to just live my life truthfully. So, if I'm having a bad day, I'll just say it, and if I'm having a great day, I'll try not to over-egg it so that other people who are having a bad day don't feel worse because of that. So I'm just trying to live as authentically as possible. That song was kind of born out of that feeling."