The song's music video was directed by Sophie Muller. The British director has also worked on music videos for Björk, Katy B and OneRepublic. Asked by The Idolator
about the visuals's concept, Birdy explained: "It's obviously not the true story of the song, but I really wanted a story line. So I'm meant to be a ghost in it. An evil ghost and I'm haunting my ex-boyfriend, who isn't very nice."