Drummer Joe Bradley explained that this jaunty song highlights how the benefits of technology can cut both ways. "Often we find ourselves the benefactor of these modern luxuries and are awarded the immediate reinforcement from our social peers," he explained. "The permanence of any actions executed in the public realm is often overlooked. This song aims to remind everyone of those realities."
The Andy Capper directed video features The Black Lips playing live and wandering through their home city of Atlanta. The clip was inspired by Husker Du's "Don't Want to Know if You Are Lonely," which was shot on VHS. Capper explained to Vice: "For this one I just wanted the band to be in their hometown, being themselves, hanging with pals and performing."
"For me Black Lips are like the punk pre-Sgt Pepper Beatles," he added. "There is so much natural charisma that it makes them a joy to shoot."
"Crank That (Soulja Boy)" was the most successful digital track of 2007 in the US with 2,909,000 downloads. On January 6, 2008 it became the first song ever to sell 3 million digital copies in the States.