Springsteen sometimes writes from the perspective of a man burning with desire, which can come off a bit predatory. In this song, the girl is saying no, but he's not accepting that answer because her kiss tells a different story. When sung from the girl's point of view, these concerns are allayed - The Pointer Sisters make it clear they are welcoming these advances:My words say split, but my words they lie
'Cause when we kiss, ooooh, fire
Another Springsteen song with a similar theme is "Because The Night
," which became a big hit for Patti Smith.