According to the Songfacts dictionary, a ritual is "an often repeated series of actions." Those of you who consider yourselves free spirits might feel you live lives without adopting any particular pattern of repeated behavior, but in this song the Black Veil Brides acknowledge we all have our individual routines. Vocalist Andrew "Andy Six" Biersack told Kerrang! magazine: "People get up in the morning and they put on their suits and ties, or they put on their nurse's outfit or make-up- every day we have a ritual of things we do to make us feel comfortable."
Geffen Records made history on June 27, 1994 when Aerosmith's "Head First" became the first major label song made available for exclusive digital download. Download speeds at the time were so slow it took around 75 minutes to download the track.