Blue wrote the song with Dsign Music, a Norwegian songwriting/production company formed in 2006 by Robin Jenssen, Anne Judith Wik, Nermin Harambašić and Ronny Svendsen. Duncan from the band told Digital Spy
the song was not written specifically for the contest and was penned before they were asked to represent the UK. "This would have been our comeback single regardless, we didn't write it especially for the competition. It just so happens that the message in the song fits with the theme of it," he said.