Jon Bon Jovi would often introduce this song in concert with a story about how he brought it to the Long Island radio station WAPP. His rap usually went something like this:It's 1983, and some young punk kid walks in a radio station. He grabs this DJ by the collar, he says, "Hey Mister, I've go the right chords, and a cool melody. What do you say to do me a favor, and in three minutes and thirty seconds, what you're going to see is a rock and roll star."
Jon had sent the cassette of the song to every record label and manager he could think of, but he got no response. WAPP was a new station and didn't even have a receptionist, so he was able to walk in and plead his case to the DJ, Chip Hobart, and the promotion director, John Lassman. They played the song and included it on their "Homegrown" compilation album of local bands. Another radio station, WDHA in New Jersey, also put the song on their compilation album of unsigned acts, which got the band some attention. Derek Shulman, who led the prog-rock band Gentle Giant before taking a job at Mercury Records, signed the band. In a Songfacts interview
, Shulman explained that it wasn't so much the music that led him to sign the band, but the "potential of marketing and promotion" - he knew these guys were driven to succeed and had a great story - on Jon Bon Jovi would tell from the stage decades later.