Co-vocalist Cherise Roberts told Digital Spy
about the song: "It's so straightforward we hardly need to explain it! Sometimes you go to a club, catch a guy's eye and have an immediate connection with him. It gets to the end of the night and you're like 'Oh, I wish he'd said something to me'. The song's basically us saying, 'If you've got something to say, come and say it before it's too late'."